![]() ![]() Due to different types technologies CRM has evolved n to users friendly, flexible, low cost and high technology processes.ĭata Storing Technology has gone through significant changes between customers and salespersons they are Voice over Internet Protocol(VoIP), Speech Recognition technology, social networking applications, e-mail, websites and so on. Internal Records Source : In internal records information is mainly from business operations like sales results, cost information, from customers feedback, internal marketing research department, sales analyse group, accounting department.Įxternal records : In External Records information is mainly collected from different publishes data sources, standardized source, marketing data sources and from internet.ĭifferent Types of Technologies used in CRM.Ĭustomer Relationship Management (CRM) is mainly developed due to it’s rapid growth in it’s technology. Secondary Data Source : Secondary Data is collected from internal records and external records. This type collecting data is very cost and also time taking processes but this type of information is some times required by manager in an organization or a firm. Primary data s collected from households in the form of surveys, experiments, interviews, questionnaires and observations. We can information from Transaction-related Databases are what transaction have the customer made? What type of product the customer purchased.Ĭustomer database : Customer database collects the information about the customers information like address, Zip Code, Telephone number, age, gender, marital status, education, number of people in house, income, values, interests, preferences and so on. A customer relationship management (CRM) database is all of the data about your customers that is stored inside a CRM system. ![]() Transaction-related Database : This type of Database are used to get all the information related to transactions made by customers. Mainly there are two types of Databases they are Transaction-related database and Customer Database. There are different categories of Databases and they are categorized depending upon firms, business function, information content, marketing activities and technology uses for databases. Different types of information can be stored, analysed and can be made marketing decisions.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |